TrustRadius Insights
WebEngage has been successfully used by e-commerce businesses to manage marketing automation at scale. Users have integrated WebEngage …
Overview
What is WebEngage?
WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels: Web Messages In-app Messages Push NotificationsWeb Push Notification Email Marketing SMS MarketingFacebook RemarketingAccording to the vendor, cross-device tracking helps keep…
Recent Reviews
Popular Features
- List management (6)7.878%
- Ability to test dynamic content (6)7.777%
- Dynamic content (6)7.373%
- Email deliverability reporting (6)7.171%
Pricing
N/A
Unavailable
What is WebEngage?
WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels: Web Messages In-app Messages Push Notifications Web Push Notification…
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://webengage.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
25 people also want pricing
Alternatives Pricing
What is Constant Contact Lead Gen & CRM?
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses…
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
Product Demos
Why Wego loves WebEngage?
YouTube
Wati and Webengage Integration Demo | Saasific
YouTube
Why Unilever Loves WebEngage?
YouTube
WebEngage Turns 11!
YouTube
WebEngage Impact Stories: CASHe magnifies its repeat user base by 75% using IVR integration
YouTube
Demo de WebEngage en español
YouTube
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is WebEngage?
WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels:
- Web Messages
- In-app Messages
- Push Notifications
- Web Push Notification
- Email Marketing
- SMS Marketing
- Facebook Remarketing
WebEngage also offers what they call "Rolling Segments", meaning criteria can be defined dynamically rather than on the basis of queries. Companies can segment audiences by:
- Who they are - User attributes
- What they do - User behaviour
- How they reach you - Technology they use
WebEngage Features
Email & Online Marketing Features
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
Additional Features
- Supported: Integration with Mandrill
- Supported: Integration with SES
WebEngage Screenshots
WebEngage Video
Webengage "Journey Designer" explainer video
WebEngage Integrations
WebEngage Competitors
WebEngage Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | US, UK, India, Russia, Australia, UAE, Latin America |
Frequently Asked Questions
Reviewers rate API and Triggered drip sequences highest, with a score of 8.2.
The most common users of WebEngage are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(19)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
WebEngage has been successfully used by e-commerce businesses to manage marketing automation at scale. Users have integrated WebEngage across various platforms, including mobile, desktop, and apps, to send personalized remarketing communication and improve conversion funnels by reducing journey abandonment. This tool has proven to be a revenue driver for organizations as it automates marketing automation and creates meaningful user journeys. Users highly recommend implementing all communication channels through WebEngage as it streamlines work processes and increases efficiency. One of the standout use cases of WebEngage is its ability to create abandoned cart journeys, helping businesses recover lost sales opportunities. Additionally, WebEngage serves as a versatile marketing automation and customer retention platform, enabling users to collect, store, and analyze first-party data for personalized campaigns across multiple channels. It plays a significant role in improving engagement and retention rates. While users find the platform's capabilities impressive, some mention challenges with the support and customer-facing team, which may not always provide value. Startups in particular may face difficulties dealing with support as it can drain valuable resources. Nonetheless, users highlight that WebEngage is a fantastic marketing automation tool that helps visualize user journeys and identify gaps in workflows. It has been utilized to create automated workflows for lead generation and enhance the digital consumer experience. By creating a sales-focused funnel and benchmarking performance across the funnel, WebEngage enables quick decision-making for higher profitability.
Intuitive User Interface: Users have consistently praised the intuitive user interface of Journey Automation, making it easy for them to create user journeys and map out marketing automation strategies.
Seamless Integration with Service Providers: Many users appreciate the ease of integrating Journey Automation with different service providers. This seamless integration allows users to effortlessly connect their existing systems and tools, enhancing their overall marketing capabilities.
Effective Reporting Dashboard and Scheduling Features: The reporting dashboard and scheduling features of Journey Automation have been highly regarded by users. These tools enable effective monitoring and management of marketing campaigns, ensuring optimal performance and timely execution.
Limited Template Options: Some users have expressed the desire for more options of templates in Analytics Attribution RFM Analysis Relays Onsite. They feel that having a wider range of templates would enhance their ability to customize and analyze data effectively. Lack of Backend Support: Several reviewers have mentioned the need for better backend support to improve reachability of the channels. They believe that having robust backend support would help them address any technical issues or difficulties they may encounter while using the platform. Limited Customization in Cohort Studies: Users have stated that cohort studies should be more customizable. They feel that being able to tailor cohort analysis according to their specific needs and criteria would provide them with more valuable insights into customer behavior.
Based on user recommendations, WebEngage is highly recommended for marketing automation needs. Users appreciate its ease of use and understandability, making it a go-to tool for automating marketing efforts. The platform allows for effective targeting and personalization, helping to increase engagement, improve customer retention, and grow revenue from a lifetime value perspective. Additionally, users highlight the importance of good support from the WebEngage team, praising their proactive and helpful customer service with fast response times, optimization suggestions, and guidance in using the platform effectively.
Reviews
(1-1 of 1)Companies can't remove reviews or game the system. Here's why
December 09, 2021
A great tool for automating marketing at scale with excellent ROI
We are currently using WebEngage to manage marketing automation at scale for our e-commerce business vertical. Using WebEngage integration on our platforms(mobile/desktop/app) we are sending personalized remarketing communication to users in order to improve our conversion funnel on journey abandonment. Further, improving retention of our existing customers via promotional and transactional engagement journeys.
- Journey Automation
- User Segmentation
- Intuitive user interface
- Easy service provider integration
- Analytics
- Attribution
- RFM Analysis
- Reduced dependency on discounts for user engagement and conversion
- Improved user retention %
- Single dashboard for omnichannel marketing communication
90%
9.0
60%
6.0
75%
7.5
N/A
N/A
56.66666666666667%
5.7
75%
7.5
WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.